Nintendo falls from heaven…

by wfgodbold

Mainly because of extremely poor 3DS sales (though another large factor is the strong yen, especially relative to the dollar).

To try to move more units, they’re cutting the system’s price in Japan by ¥10,000 (to ¥15,000) and in the US by $80 (to $170). That’s closer to what I’m willing to pay, though I’d be far more amenable if it weren’t region locked.

The new lower price point should make it more competitive with Sony’s PS Vita when it launches this winter, since it will be priced at $250 (for the wifi model; 3G will run $299). In the meantime, though, Nintendo will have to hope that software sales make up for the loss they’re going to be eating with every 3DS sold. With a big enough increase in the user base, that should be possible.

And if you do buy a new, lower priced 3DS (starting August 12th), pay no attention to that burning sensation in your eyes. That’s entirely normal.

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